Appliance Founded in Egypt since 1998 as One of the leading companies in Telecommunications field. Main Distributor for Mobinil Company which is one of the leading Mobile Service Providers. Main Distributor for Cellular Phones for Multi-trademarks ( Nokia, Samsung, LG, Ericsson..). Selling, Building and support IT Solution’s, software, networking and digital equipment. Selling wide range of major Home Appliances that met our costumers need’s (white goods,small house holds ). Selling all Electronic Appliances ( DVD, VCR, TV, Digital Cameras, Home Theatre…). Manufacturing Modern Style Furniture ( Kitchens Furniture, TV Stands, Computers Tables).

Our Vision

Our aim is to strengthen and develop our leadership by providing various market segments with high quality products and qualified services, so as to be our customers` best choice.

Our Mission

We want to develop profitable and lasting relationships, that`s why we deal with our customers and suppliers on bases of respect and mutual benefit as well as continuous innovation in order to fulfill their changing needs. 
Owing to our long-term responsibility towards each and every person connected to our business, we have to make profit mixed with care and efficiency. So as to achieve a fixed increase in our partners` investments to reach the highest credits and to supply business developments. 
We always seek the improvement of our employees` performance either by reward or training, as we are totally aware of the value of the skills and experiences of each employee in his team which consequently resulted in the improvement and development of our company. 
We are aware that our actions should be the result of our responsibility towards our society, so we always engage our employees in various voluntary roles.